Is technology giving you a competitive advantage?
Having traditional infrastructure and applications in place is no longer a guarantee of having a competitive edge.
The vast majority of companies have not made any plans around the following:
- how mobility and cloud based applications are changing their clients expectations and the competitive marketplace
- how the collection of data and management in BigData applications could give the company intelligence to be ahead of the curve
- how social networks and personal mobility have changed company culture, and how to leverage those changes to their advantage
There are trends under the surface about the changing role of sales, marketing, customer relationships, operations, finance, and production.